Burn It Down

Our slogan has always been "Burning Tradition." It's always been a funny term to us  and  like our company name it has many meanings.

One interpretation is a celebration of our burning passion for the traditional style of hat making. From using 100 year old machines, to shaping each hat by hand, we love the traditional approach.

On the flip side, anyone who has seen our hats knows they are far from traditional and for those who have met our team we are far from traditional folk. We take pride in not only burning our hats, but burning down the rules and boundaries of tradition that many find themselves stuck in. We push boundaries, we think bigger, and strive to cut our own path forward.

If any of these sentiments ring true to you, this laser engraved pennant is made for you. Join the Coup de Crew, fly your flag, and walk on the path less travelled with us.